For someone considering to go in the restaurant business, or someone who wants to see better results from their existing restaurant, here’s a little something to take to heart.
Here it is:
Don’t be a restaurant owner. Be a Strategic Business Owner.
I could — and one day I will — write an entire book on this subject. Until then, here’s the “skinny” for you, the 9 traits that make your restaurant success more probable (those in the “Strategic Business Owner” section):
Restaurant Owner
Tactical Spends most of the time working “in” the business Assumes better food and service will cause the customer to beat a path to their door Thinks “everyone” needs his food and “everybody” should want it Considers the equipment in the kitchen, the furniture in the dining room, and the building the restaurant is in the biggest assets Can’t see any other way to make more profits in his restaurant other than sell more food Is focuses on building a “transactional” income Tries to win in the marketing game by himself Owns a job
Strategic Business Owner
Strategic Spends most of the time working “on” the business Has a marketing plan in place and creates special reasons for customers to come back Has a clear picture of his “ideal customer” and knows exactly what these people want and don’t want Knows that the customer list is his business’ biggest asset, is a freak about adding more customers to it all the time and follows up with them relentlessly His mind is open to creative ways of adding more value-added goods and services and customers happily and eagerly buy Is focused on building a “relationship” income Is always on a lookout for profitable joint venture opportunities with other local businesses Owns a real business
Some of these may appear cryptic. Many may seem to fly in the face of the “restaurant marketing” common sense.
So they are and so they do.
Print out this list and post it in a place where you’ll see it often. The more you read these the more sense they will make to you. And the better you understand them, the greater your chances will be of creating a successful and profitable restaurant business.
Archives
Blogroll
- Clubs in Las Vegas can be intimidating. Let LightGroup guide you to a memorable night.
Las Vegas bachelorette party done right with Sindustry.com
- japanese business
- japanese information
- Asian games
-
Recent Posts